From The Santa Fe New Mexican:

May 19, 1923: The activities of Jack Vollmar as head of the Tourist Bureau of the Santa Fe Chamber of Commerce mark the first step toward business-like and methodical cashing in on Santa Fe publicity.

As he said in an interview yesterday, only the groundwork is being laid now. This Tourist Bureau can be made an efficiently functioning machine, to deliver business to Santa Fe with the regularity and certainty that a force of salesman deliver orders to a big wholesale house.

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