You can write a story that’s punch-in-the-mouth accurate — and does wonders for the public good.

You can — well, I can’t, but we have people who can — take an evocative, beautifully composed photo that makes “Moonrise over Hernandez” look like a cellphone snap of a family picnic.

You can unleash a headline that says more in five words than the thousand words below it.

Phill Casaus is editor of The New Mexican.