Santa Fe voters rejected a proposed tax on sugary drinks Tuesday by a sweeping margin, ending a contentious campaign that saw millions of dollars injected by outside sources on both sides of the issue.

The loss was a setback for the soda tax movement nationally, whose proponents closely watched the Santa Fe initiative in hopes of continuing the momentum that had carried them to a string of victories in various cities in 2016 after years of defeats in battles with the soft drink industry.

The lopsided outcome also was a blow to Mayor Javier Gonzales, who introduced the measure last year with support from proponents of using municipal taxing authority to support early childhood education and discourage unhealthy consumption of sugar-sweetened beverages.


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