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Former San Francisco 49ers owner Edward DeBartolo Jr.’s Florida-based DeBartolo Development proposes building a 336-unit apartment complex in the Las Soleras development on the south side.

It would be among three apartment projects with more than 300 units to start construction in the coming months. All are bigger than the current largest Santa Fe multifamily community on one plot of land, the 296-unit Talavera Apartment Homes on South Meadows Road.

The project at 5300 Las Soleras Drive would be directly behind and across Promenade Boulevard from McDonald’s, Dion’s and the State Employees Credit Union on Cerrillos Road.

The project was presented Tuesday at an Early Neighborhood Notification meeting on Zoom that precedes any filings with the city of Santa Fe Land Use Department. Project planning consultant Jim Siebert expects to have the DeBartolo development plan before the city Planning Commission in November.

The DeBartolo project would be slightly smaller than the 355-unit Madera multi-family housing project expected to start construction by mid-August off N.M. 599 near South Meadows Road.

Another 330-unit apartment project by Abacus Capital Group at 5201 Beckner Road is expected to seek building permits in the fall. The three phases of the existing Vizcaya apartments have a combined 412 units, but they are across Sawmill Road from one another.

DeBartolo Development hopes to get through the city permitting process by the end of the year and start construction in the first quarter of 2022, said development manager Andrew Manning.

Across town, the Madera Apartments have been in the permitting and pre-development process since 2018.

Madera developer Carlos Garcia plans to build 240 units in the first phase, which is expected to take 12 to 18 months. He plans to start the second phase of 115 units once 90 percent of the units in the first phase are leased.

Madera and the DeBartolo project will be market-rate apartments, with no affordable housing units as both developers are choosing to pay the city’s in-lieu of fee instead of setting aside 15 percent of units as affordable housing.

Garcia expects rents at Madera to be about $1.60 per square foot with typical one-bedroom units at about 900 square feet and typical two-bedroom units at 1,020 square feet.

DeBartolo is still evaluating what its market rate rental rates will be, Manning said.

The DeBartolo project at Las Soleras will cover 17 of 26 undeveloped acres along Promenade Boulevard behind a Cerrillos commercial strip. The apartments will be spread out among 15 three-story buildings, Manning said. There also will be 36 mostly three-bedroom townhomes. Among the apartments, 150 will have one bedroom and 150 will have two bedrooms, Manning said.

Jon Wade, CEO of Presbyterian Santa Fe Medical Center, took part in the Early Neighborhood Notification meeting. He said the project will help in hiring hospital employees.

“Absolutely,” Wade said. “I can fill general surgeon positions before I can hire medical assistants to work in the office. We have 400 people anxious to get into Santa Fe however they can.”

Manning said the 336 units will be built at the same time but in a sequenced manner, with units becoming ready for residents to move in throughout 2023.

DeBartolo Development has built multifamily projects in eight states coast to coast, but the Las Soleras project would be the company’s first in New Mexico. Manning said talks with others in the industry brought Santa Fe to DeBartolo’s attention.

“We love the market,” Manning said. “We are constantly looking at new markets. We think Santa Fe is incredible.”

DeBartolo is founder and chief executive officer of DeBartolo Holdings, which includes Tampa Bay-based DeBartolo Development. He owned the San Francisco 49ers from 1977 to 2000, shepherding the team to five Super Bowl victories before being forced to cede control of the team to his sister, Denise York. He also owned the Pittsburgh Penguins hockey as it won two Stanley Cup championships in the 1990s.

But the DeBartolo family’s main business enterprise was and is real estate development, particularly malls, since 1944 and through the tail end of the 20th century.

Simon Property Group acquired the original DeBartolo Realty Corp. in 1996. DeBartolo Jr. shifted to apartments, hotels and some retail as he established DeBartolo Holdings in 2002 with DeBartolo Development one of its companies.

(12) comments

William Mee

Go to any sector of town and there are apartments being built (more than 5,900 in the last 24 months, with more approved each month). All under the guise of providing “Affordable Housing.” Yet, none of it is.

Apartments presented to the City Council at $850-1,250---or "Market Rate" are now being advertised at $1,850 because of "cost overruns." Markana for example. The Trump Tax Plan had special tax provisions for apartment building but nothing for affordable housing or starter homes for single home families. The 2010 Housing Survey said that the biggest need for housing was in the $350-600 per month range. Nowhere is this being addressed. These are the people that work in the tourism industry.

Alder del Tangio

Santa Fe City Council and the Land Use department let developers do whatever they want. The public hearings and reviews have become a perfunctory joke. Building massive amounts of apartments hoping the prices will fall and fees in lieu of does little for affordable housing. Unless you like traffic, smog and congestion, these city leaders are ruining the city. Hopefully the two that are up for re-election get voted out.

Rick Martinez

Once again these out of state developers that have no sense of community are paying the fee in lieu of. All these other apartments developments that are mentioned in the article paid the fee in lieu of also. You can’t have affordable housing if you don’t build it into the project.

Robert Nowak

There is so much need for housing in Santa Fe. It’s a relief to see new developments finally moving forward. Don’t like the traffic? Support public transportation and efforts to improve walkability.

Stefanie Beninato

A 900 sf apt would be over $1400/month means you are making over $43,000/year if you spend 30 percent of your earnings on housing...The fee in lieu of is under $8000 per unit last time I checked through public records requests. Again that might get you a bathroom and the plumbing in the kitchen. The fee in lieu of is a joke and needs to be substantially raised.

William Mee

Your comments are off base. Please review the other comments on how little this means to the housing situation here.

Lynn k Allen


The total new apartment units now approved & scheduled AND the other upcoming apartment units applying now & in the next year OR two.

Missing also is the involvement of out government water agencies saying that there REALLY is enough WATER & where it will come from.

MISSING is if & how our government is planning for this growth.

Reporting on the latest piece of popcorn without putting into the larger context is not informative.

A great reporter would provide this overview & I hope for deeper coverage.

Lupe Molina

They're missing from this article but they're definitely not missing from the plans which are publicly available.

Richard Reinders

The developers has to bring water to the table to build so they buy water from lets say down stream and give it to the city and the city pulls it from the river and distributes it to the project. The positive is if they over build the rent prices will drop with competition.

Stefanie Beninato

The city is not "pulling" water from the river...except through the Buckman Diversion and that is from the S Juan/Colorado River which is already over appropriated. So when a farmer in Las Lunas retires some acreage and sells water rights, the water will flow down the Rio Grande but the city does not have a holding pond somewhere to capture it...If the river is low, less flow. Also in terms of recharging aquifers, there are two other aquifers before Santa Fe's (La Cieneguilla and La Cienega that would take water running in underground from the river. Despite Jesse Roach's description of recharging the aquifer as making a holding pond in a park and having the water on the surface as a pond--that is NOT aquifer recharge. ON paper Santa Fe may have enough water for development but not in the face of a 26 year drought.

Vince Czarnowski

Maybe it's me but I'm starting to feel like there's a new development every few seconds. I hope the powers that be actually think everything through before rubber stamping them.

Lucy Lu

Hopefully the street situation will be addressed with this project. In its current state, that street cannot handle traffic that backs up at the drive through for Starbucks, McDonalds, and Taco Bell. Currently through traffic has to go into oncoming lanes to get past the drive through line backups.

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