This is how Roland Richter starts his day at his Santa Fe restaurant, Joe’s Dining: First, he checks the kitchen equipment and reviews the previous day’s receipts.

Richter, the first one into the building every day, then puts out his “Open for Curbside Service” sign.

Oh, and one more thing: Richter gets out his thermometer to check the temperature of his employees as they begin to arrive.

That’s the way it is in the restaurant business as COVID-19 continues to apply high heat to an industry in peril.

With a state public health order wiping out table service, owners and operators of Santa Fe restaurants say they’re struggling to get by on a fraction of the income, and often the staffs, they once enjoyed — hoping customer loyalty and faith in their food will keep them around once the crisis ends.

But it’s tough, they say. By Richter’s estimate, business at Joe’s Diner on the city’s south side is down 75 percent. Many other Santa Fe restaurant owners and managers report similar numbers.

“This community has been wonderful to us over the past 20 years, especially during the last economic downturn,” said Richter, who opened the restaurant on Rodeo Road in 2002. “They kept me alive, so I will do anything I can to give back to them.”

The bookkeeper in him thinks it’s a losing proposition, especially after finding out the federal small-business Paycheck Protection Program of some $350 billion ran out of money Thursday. He had applied for some of that assistance, hoping it would keep him going after April 1.

He’s not going to get it, he said.

“I’m not very happy, not very hopeful,” he said a few minutes after receiving the news.

He’s not alone. Santa Fe is home to well over 400 restaurants, some in peril. Those that chose to remain open with limited services wonder how long they can hold on, as the pandemic continues to take a big financial and emotional bite out of their business.

Most had to cut staff considerably — some up to 75 percent. Even with a skeleton crew, times are tough.

“It’s good for customers to know what we are still here, but in reality we’re down 80 percent in sales,” said Atilio Castro, manager at the Burrito Company, located a few steps from the Plaza. “We’re making enough to meet some payroll and keep some people on staff, but I’m not making enough business to cover all the bills.”

The Washington Avenue eatery, in business since 1978, is usually populated by locals and downtown workers during a typical weekday. Now business is spotty at best, though sometimes “lunchtime is a little more busy,” he said.

If the COVID-19 threat does not pass quickly enough to allow the state to reopen restaurants, “we can perhaps hold on one more month like this,” Castro said.

Other longtime eating establishments are facing the same challenge. Some say it’s better to stay open to maintain a regular presence and give customers a sense that some things are the same.

“That’s the big question — is it making sense for us to stay open?” said Tupper Schoen, general manager of The Pantry on Cerrillos Road. “I have a strong opinion on that. I think closing our doors is not a good thing. It’s important to keep our business open because we are serving the public need.

“We’re not doing this for the money. It brings a touch of normalcy. The customers know employees, and the employees know the customers. And the customers are tipping extremely well, which helps because there’s not a lot of money flowing out there now.”

Lawrence Gonzales, general manager of Tomasita’s, agrees. He said the restaurant is making about 25 percent of what it once did.

But Tomasita’s wants to continue serving customers.

“We’re doing a fair amount of volume, so we can continue for a while,” he said. “I can’t say how long.”

Underscoring these entities’ efforts to stay afloat is the need to fend off the virus and any possible thoughts it might be transmitted via food.

That’s not likely, according to the U.S. Centers for Disease Control and Prevention and the state Environment Department.

“Coronaviruses are generally thought to be spread from person-to-person through respiratory droplets,” a news release issued by the CDC in late March said. “Currently there is no evidence to support transmission of COVID-19 associated with food.”

James Kenney, secretary of the state’s Environment Department, adds the science suggests “the likelihood of it being transmitted through a food product or even food packaging remains low based on scientific studies.”

Kenney said his department continues to work to ensure restaurants are complying with public health orders regarding the virus and other regulations on preparing food. While the department is not ramping up restaurant inspections during the crisis, it is staying on top of them as scheduled.

Early in the crisis, Kenney said, his inspectors found “a handful of restaurants around the state that did not take the new orders seriously.” Some, he noted, were allowing customers to sit and eat outside, or they did not keep customers coming to pick up food at an acceptable distance of 6 feet apart.

State officials gave those restaurants four hours to comply or “we would be coming back with state police to have a hard conversation,” Kenney said.

“I think 100 percent of the restaurants that had problems then are now complying,” he added.

He said restaurant workers, including cooks, should be wearing personal protective gear as if they are front-line responders.

“While kitchens can be hot and steamy and greasy, the mask and gloves are things that they really should continue to wear,” Kenney said.

Many restaurant owners and managers said they are ensuring their employees wear protective covering and keep an appropriate distance from one another and customers who may approach the business for pickup orders. Several said they ask employees each day if they have a high temperature and ask them to agree to maintain social-distancing practices outside of work.

Some, like Richter with his thermometer, have more stringent practices. At Tomasita’s, Gonzales said employees must sign a document saying, “You will go to work, you will go home, you will minimize contact with other people, no large groups, and if you are sick, let us know.”

What’s tough for some restaurateurs is not getting to visit with their customers as they once did.

“We don’t get to see our public, not like we normally do,” said Rich Headley, co-owner of Beer Creek Brewing Co., which is doing at least 40 percent of its usual business. “They come in for a pickup order, they are wearing a mask and gloves, they wave and leave.”

Richter wonders if there soon will be a day when he won’t see his customers at all — if one morning he’ll come into work, not put the sign out and not take the temperature of employees as he tries to figure out what to do next — at least until the threat of COVID-19 passes.

If the federal and state government don’t step up soon with plans to help small, independent businesses, he said, everyone will pay a toll.

“We’re all gonna be in big trouble,” he said of his industry. “I’m not gonna be the only one in this boat.”

Show what you're thinking about this story

You must be logged in to react.
Click any reaction to login.

General Assignment Reporter

Robert Nott has covered education and youth issues for the Santa Fe New Mexican. He is assigned to The New Mexican's city desk where he covers a general assignment beat.

Recommended for you

(20) comments

Maxwell Vertical

If you have your life's savings in a restaurant or any business, it's "essential" no matter what the governor thinks.

Lisa Adkins

Out in Eldorado we’re so lucky to have Cafe Fina, Arables, Upper Crust and Pizza Centro. The take-out has been consistently good!

Joe Preston

I'm familiar with Joe's Dining. Where is Joe's Diner?

Anita Morris

Same place, I think Roland changed the name a while ago

Barbara Harrelson

I have had great experiences with both home delivery and curbside pick up and I applaud our restaurants and their owners for doing all that they are doing. I try to tip generously and will be going back to dining in as soon as it seems safe.

Kate Stalter

Restaurants will not be the same for a long, long time. Tables will be spread further apart when they do reopen, which may mean prices will have to go up, so business owners can cover costs. Also, a couple things not noted in this story: First, many people who are usual restaurant customers are now watching their pennies. The customers' livelihoods and cash flow are also uncertain, so restaurants are a luxury now, even for takeout. Second, alcohol sales were hugely profitable for many restaurants, and that revenue stream is now gone. Third, sometimes it's not about the food itself at a restaurant; it's about the social experience. Without that, sometimes there's no incentive to go.

Robert Bartlett

Within a few weeks the restaurants will start to open to the applause of customers. Keeping safe employees and customers will become a joint effort and I expect the tips will reflect the pride that we can take in opening up the economy for all.

Connie Lopez

Let me know how it goes, martyr Bartlett.

Robert Bartlett

We will be glad that you are not there with that attitude.

Maxwell Vertical

When they open tip like you won the lottery.

david J.


Stefanie Beninato

I have tried to support some restaurants/bakeries during this time. I know the staff is way down and they are not preparing the food in the quantity as before but I have gotten absolutely hard scones and orders that do not match what I requested. It is somewhat unnerving to have to trust people whom you cannot see if they are actually taking proper precautions. Unfortunately for me and the restaurants I would go to, I am giving up on most to go orders.

Anita Morris

I have had similar experiences. Very unfortunate.

James Morris

As soon as the restaurants open, I’ll be there to support them and the employees

Robert Bartlett

Me too.

Connie Lopez

Even after COVID-19 passes, there is no way I'm conducting sit-down eating in any restaurant in Santa Fe. There are just too many unknowns in a restaurant environment for me to feel COVID-19 won't be transmitted. I enjoy a nice dinner out in a public restaurant like most Santa Fe residents, but I think I'll pass. Connie Lopez-Lucero

Maxwell Vertical

Fine. Stay home. It’s your choice.

david J.

with that attitude, I'm sure you'll be missed

Bonnie Cox

C-19 is a respiratory, disease spread through coughing and sneezing, not food handling. These restaurants survive on tourists more than locals. It will be a long time before we are a destination again.

Connie Lopez

You trust food handlers?

Welcome to the discussion.

Thank you for joining the conversation on Please familiarize yourself with the community guidelines. Avoid personal attacks: Lively, vigorous conversation is welcomed and encouraged, insults, name-calling and other personal attacks are not. No commercial peddling: Promotions of commercial goods and services are inappropriate to the purposes of this forum and can be removed. Respect copyrights: Post citations to sources appropriate to support your arguments, but refrain from posting entire copyrighted pieces. Be yourself: Accounts suspected of using fake identities can be removed from the forum.