It’s been just about four years that Rey Post did his first “All Things Real Estate” broadcast. The radio show that he conceived is now “a freestanding enterprise, with a lot of public and corporate support,” he told Home. Last year, SIR’s CEO had an article about ATRE included in the brand’s Collections newsletter, which is sent to every agent in the company in more than 600 offices in 45 countries. It’s a success, and it’s only one part of Post’s three-pronged marketing approach, which also includes a newsletter of the same name and the website www.ATREradio.com.
“The whole platform — the radio show, the website and the newsletter — has matured in such a significant way in these three and a half years,” he said during an interview in his office at the E. Palace Avenue location of Sotheby’s International Realty. “And people in the real-estate community say they listen to the show. I intentionally wanted to do the show on Sunday to tie in with open houses.”
“All Things Real Estate” airs from noon to 2 p.m. Mountain Time on 1260 KTRC-AM and on 101.5 KVSF-FM. It also streams on www.santafe.com. “The ATRE radio show is one of the most popular weekend programs we offer on 1260 KTRC-AM and santafe.com,” said Scott Hutton, owner of Hutton Broadcasting.
The show moved from a one-hour to a two-hour format on March 3. Post rotates host duties in the second hour with Steve Riemann, the Santa Fe area manager of Fidelity National Title Insurance Company; Kathy Roberts, trust and financial advisor; and Tom Simon, owner of Westgate Properties, LLC.
One of Post’s first comments on the April 14 edition of “All Things Real Estate” was, “Laughter is one of the rarest things we have in life,” a quote from Jonathan Winters. After all, the next day was Tax Day.
Post’s first guest was Glen Smith, co-owner of Stephen’s, A Consignment Gallery. He told listeners that the market was “fragile,” but added that “closings are happening and that’s exciting because it means an ebb and flow of new material at Stephens.”
The Cerrillos Road store, whose spring and fall sales sometimes serve as remote ATRE broadcast locations for Post, is known as a source for mid-modern furniture, Smith said. Looking through the store can be like “a treasure hunt.”
Stephen’s has its annual Mother’s Day sale on the weekend of May 10-11. Details can be found on the company’s Facebook page. Also check in there for information about estate sales. One that Smith mentioned on the radio show is later in scheduled May and involves the estate of a Museum of International Folk Art docent and former Royal Air Force pilot, “so there’s lots of English collectibles, including 200 teapots.”
Next up was Ron Blessey of Home Buyers Mortgage with a prerecorded “Mortgage Minute” segment full of tips for homebuyers. Then listeners heard Kim Shanahan, director of the Santa Fe Area Home Builders Association, on a phone break from plumbing. He reported that a proposed extension of the sustainable building tax credit had been signed by the governor, after strong backing by State Senator Peter Wirth and State Representative Carl Trujillo (both Santa Fe Democrats). And he said a panel of experts at the Home Builders Association office [an April 10 lunchtime meeting that was moderated by this reporter] talked about the future of high-end constrution. “They say it’s coming back and it’s going to be green,” Shanahan said, then added a comment directed at Smith: “Everything at Stephen’s is green because you’re recycling beautiful things that didn’t wind up in a landfill.”
Still to come in the show’s first hour were Sonja Howle from Famous Barns, San Antonio, and the Open House of the Week segment, this time with Sotheby’s International Realty broker Webb Sherrill talking about a listing in White Rock. Post ended the broadcast with, “I wish you good luck and good fortune with all things real estate.”
The host has done “All Things Real Estate” every Sunday since June 6, 2009. He started it while an associate broker with Santa Fe Realty Partners, which was bought out by Sotheby’s International Realty (SIR) at the end of 2010. Post is an associate broker with the company.
“I do have to thank Sotheby’s International Realty for being so supportive. There is no other brokerage within the company that does a radio show, integrates it with a website and does a newsletter, all with useful real-estate information. On June 9, the company’s executive vice president of marketing, Laura DesMoine, will be on the show.”
Post has done nearly 75 remote broadcasts . “The advantage of this is that there are businesses and nonprofits who are interested in booking our remotes because they have learned they are very effective at connecting directly with consumers.”
Last September, he did the show from the Santa Fe Concorso, a service-oriented classic-car event held at The Club at Las Campanas. And he will do the Memorial Day weekend broadcast from the site of a Cornerstones Community Partnerships project.
Does Post see the show going beyond Santa Fe? “Part of the role of getting Sotheby’s International Realty more involved was to put our toe in the water to see just how far we might take it,” he said. “We have other brokerages in the organization that are intrigued.
“One element I want to test with the corporation over the next year is that we have a number of feeder markets — Dallas, Houston, Los Angeles — so I could talk to brokers in those cities on the show and they talk to their clients, including about the Santa Fe market. This is a low-impact but very unique way to cross-market.”