Pasatiempo

Friday circulation: 25,282 Tabloid, Stitch & Trim

Publishes: Every Friday

Space reserve & ad copy deadline: Mondays, 5pm

All ads in Pasatiempo are modular sizes only and will be charged at the rates listed below, based on frequency commitment within a contract year. Pasatiempo dollars are credited towards dollar volume contract fulfillment.

Frequency Contracts

Ad Size Open Rate 6x 13x 26x 39x 52x Add Color
Double Truck 20 x 11.5 $5200 $4400 $3900 $3300 $3100 $2800 $935
Full Page 9.75 x 11.5 $2350 $2000 $1750 $2450 $1400 $1230 $460
Half Page Vertical 4.75 x 11.5 $1250 $1000 $900 $750 $725 $670 $245
Half Page Horizontal 9.75 x 5.625 $1250 $1000 $900 $750 $725 $670 $245
Quarter Page 4.75 x 5.625 $630 $530 $455 $380 $370 $340 $140
Eighth Page 4.75 x 2.688 $360 $270 $240 $205 $195 $170 $80

Equivalent Pick Up Ad Sizes

Pick up your Pasatiempo ad, run it again in Daily within 6 days (before or after) and receive a 30% discount off the Daily rate. No ad copy changes.

Ad Size Equivalent ROP Pick up Size Columns (col. x h")
Full Page 5 x 11.5"
Half Page Vertical 3 x 11.5"
Half Page Horizontal 5 x 6"
Quarter Page 3x 7"
Eighth Page 3 x 3"

Pasatiempo Sizes

Full Page Half Page Vertical Half Page Horizontal Quarter Page Eighth Page
9.75" x 11.5" 4.75" x 11.5" 9.75" x 5.625" 4.75" x 5.625" 4.75" x 2.688"

Pasatiempo Newsletter

Reach 11,000 Pasatiempo readers on Friday.

Ad size Rate
728 x 90 $100 for any
160 x 600 one size of
300 x 150 digital ad

Association Rate

  • 25% off open rate
  • Check with your account executive for details

Guaranteed Position Charge

  • Guaranteed position is offered at a 25% premium based on availability
  • Check with your account executive for details.

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