Friday circulation: 25,282 Tabloid, Stitch & Trim
Publishes: Every Friday
Space reserve & ad copy deadline: Mondays, 5pm
All ads in Pasatiempo are modular sizes only and will be charged at the rates listed below, based on frequency commitment within a contract year. Pasatiempo dollars are credited towards dollar volume contract fulfillment.
Frequency Contracts
| Ad Size | Open Rate | 6x | 13x | 26x | 39x | 52x | Add Color |
|---|---|---|---|---|---|---|---|
| Double Truck 20 x 11.5 | $5200 | $4400 | $3900 | $3300 | $3100 | $2800 | $935 |
| Full Page 9.75 x 11.5 | $2350 | $2000 | $1750 | $2450 | $1400 | $1230 | $460 |
| Half Page Vertical 4.75 x 11.5 | $1250 | $1000 | $900 | $750 | $725 | $670 | $245 |
| Half Page Horizontal 9.75 x 5.625 | $1250 | $1000 | $900 | $750 | $725 | $670 | $245 |
| Quarter Page 4.75 x 5.625 | $630 | $530 | $455 | $380 | $370 | $340 | $140 |
| Eighth Page 4.75 x 2.688 | $360 | $270 | $240 | $205 | $195 | $170 | $80 |
Equivalent Pick Up Ad Sizes
Pick up your Pasatiempo ad, run it again in Daily within 6 days (before or after) and receive a 30% discount off the Daily rate. No ad copy changes.
| Ad Size | Equivalent ROP Pick up Size Columns (col. x h") |
|---|---|
| Full Page | 5 x 11.5" |
| Half Page Vertical | 3 x 11.5" |
| Half Page Horizontal | 5 x 6" |
| Quarter Page | 3x 7" |
| Eighth Page | 3 x 3" |
Pasatiempo Sizes
| Full Page | Half Page Vertical | Half Page Horizontal | Quarter Page | Eighth Page |
|---|---|---|---|---|
| 9.75" x 11.5" | 4.75" x 11.5" | 9.75" x 5.625" | 4.75" x 5.625" | 4.75" x 2.688" |
Pasatiempo Newsletter
Reach 11,000 Pasatiempo readers on Friday.
| Ad size | Rate |
|---|---|
| 728 x 90 | $100 for any |
| 160 x 600 | one size of |
| 300 x 150 | digital ad |