Black & White ROP

GROSS OPEN RATE Mon–Thurs $45, Thanksgiving & Fri/Sat/Sun $47

GROSS OPEN RATE Mon–Thurs $45, Thanksgiving & Fri/Sat/Sun $47

Contract Rate Mon-Thurs Thanksgiving & Fri/Sat/Sun
$10,000 $43.75 $45.75
$20,000 $41.45 $43.35
$35,000 $39.15 $41.00
$55,000 $36.85 $38.55
$80,000 $34.55 $36.15
 

Color Rates Article

Low prices on color! It's affordable to run your ad in color, which gets 50% more readership for your message! All color rates are in addition to black and white space cost; color is subject to availability. Color on ROP open rate advertising is commissionable. Contract color advertising is net.

Color Rates Table

Ad Size Daily Display (per column inch)
4" to 9" $8.55
10" to 30" $6.95
31" to 66" $6.75
67" to 126" $6.45

Note: Color ads may be grouped on a single page. Pick-up discounts do not apply to color rates. 

Minimum charge - $32.00

Pre Prints

Sizes Open Rate CPM 6x 12x
Up to 4 Std/8 Tab $87.55 $82.40 $78.25
6-8 Std/12-16 Tab $94.75 $85.50 $81.35
10-12 Std/20-24 Tab $97.85 $88.60 $83.45
14-16 Std/28-32 Tab $101.00 $91.65 $85.50
Cards to 8.5" x 11" $58.70 $46.35 $41.20
Folded-Card $71.05 $57.70 $53.55
Mini-Catalog/Magazine $105.05 $92.70 $87.55
Post-It Note (25K minimum) $89.60
Comics Spadea $71.05
Comics Gatefold $52.55
Single Sheet $54.60

 

Product Samples

Contract Rate Cost per thousand
Pre-printed Polybag $83.45
Sample in Polybag $114.30

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