DAILY PAPER OPEN RATES

Mon-Thurs Fri/Sat Sunday
$31.60 $33.30 $33.65

DAILY PAPER CONTRACT NET RATE

Dollar Volume per year Mon-Thurs Fri/Sat Sunday
$2500 $27.35 $29.05 $29.75
$5000 $26.15 $27.55 $28.15
$7500 $23.35 $24.30 $25.15
$10,000 $23.10 $23.95 $24.75
$15,000 $22.65 $23.85 $24.65
$20,000 $22.45 $23.55 $24.55
$30,000 $21.95 $23.45 $24.10
$45,000 $21.85 $23.25 $23.95
$60,000 $21.65 $23.05 $23.75
$75,000 $21.55 $22.55 $23.35
$100,000 $20.65 $21.90 $22.70
$150,000 $20.35 $21.80 $22.55
$200,000 $19.25 $20.65 $21.35
$250,000 $18.85 $20.35 $21.05
$350,000 $18.70 $20.10 $20.15
$500,000 $18.40 $19.75 $20.50

ORGANIZATION NET RATES

Per Column Inch Any Day
Non-Profit $22.50 (NO DISCOUNTS)

Discount Programs

ROP/DAILY DISCOUNT PROGRAMS

Only one discount or commission applicable per insertion. Percentage discounts do not apply to color rates. Discounts do not apply to non-profit rates.

PASATIEMPO

Pick up your Pasatiempo ad, run it again within 6 days (before or after) and receive a 25% discount off the ROP rate. No ad copy changes.

PICK-UP DISCOUNTS

(WITHIN 6 DAYS) Ads picked up (no copy changes) to run again within 6 days receive a 20% discount. Additional discounts not valid with this offer. Minimum ad size ten inches. First run, full price.

Color Rates

 It's affordable to run your ad in color, which gets you 50% more readership of your message! All color rates are in addition to black and white space cost; color is subject to availability. Color on ROP open rate advertising is commissionable. Contract color advertising is net.

Note: Pick up discounts do not apply to color (except for full page ads).
Ad Size  Retail Display (Per Column Inch)
 1" - 4" $25 (flat fee)
 4.25" to 30" $5.45
 30.25" to 66" $5.20
 66.25" to 126" $4.85

Pricing/Tax

Local display advertising rates are non-commissionable. Retail display advertising rates apply to most firms, individuals, and associations selling goods/services in the state of NM. Retail rates do not apply to other rate classifications that the Publisher has or will establish (e.g., National, Classified or Category rates). The Publisher determines rate classifications. Tax is not included on the rates stated within the rate card. Any federal, state or local taxes imposed on the printing of advertising material or on the sale of advertising space in this Newspaper shall be assumed and paid by the Advertiser. Advertising is a service and is taxable to all Advertisers, including non-profit organizations. A Type 5 Resale certificate is required of advertising Agencies to be exempt from New Mexico state gross receipts tax.

Guaranteed Position Charge

  • Guaranteed position is offered at a 25% premium based on availability
  • Check with your account executive for details.

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