From The Santa Fe New Mexican:
March 27, 1964: Advertisement: Moore About Clothes — Did you ever stop to realize that men’s clothes are just about the ultimate in camouflage? They can make the slight man heftier, the bulky man slimmer, a short man taller, etc. It’s a tribute to the tailoring industry and to the men that know clothes that such transformations can be effected by selecting the proper models and styles available, augmented by skillful fitting. No one is fussier about fit than the men at Moore’s.
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