Apple has a new smartwatch coming in the fall, and Amazon has a new Fire smartphone coming in July. That should be good news for consumer technology fans, but the reality is that both products are “me-too” plays that should be setting off all kinds of warning bells for Silicon Valley watchers. Instead of launching truly innovative new products and opening up entirely new markets, the best and brightest companies are seemingly content to make a more conservative play for market share and rely on incremental innovations to win over customers.
Take the Apple “iWatch,” for example. Even die-hard Apple fans would have to admit that the iWatch sounds like a “me-too” tech play that has the company struggling to catch up with the likes of Samsung. It’s almost like Apple is unwillingly being pulled into creating an iWatch just because its top tech rivals also have a smartwatch. True, there’s an opportunity to create a market-changing digital fitness product using the iWatch — but smartwatches have had trouble gaining any traction to date.
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