¡Ask a Mexican! Stereotypes and feminization

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¡Ask a Mexican!

Posted: Monday, May 12, 2014 7:00 pm | Updated: 10:24 pm, Mon May 12, 2014.

Dear Mexican: So, I had our graphic artist walk out of the room the other day because the publisher asked my opinion over a Cinco de Mayo advertisement they were planning to publish and ended up publishing. The graphic showed a row of chickens with sombreros. The publisher asked if I thought it was funny or racist. I said, “Racist.” Later, when they decided to use it anyway, the proofreader (who is black) had the same reaction — funny, but it was racist because it played on stereotypes. The graphic artist, who is white, took offense over the observation, asking me if I boycott Mexican restaurants that display sombreros. I don’t go to many Mexican restaurants — not because of the stereotypes but because the food is usually watered down to fit the taste buds of gabachos. Anyhow, my question is: Is it me, or is it that people of non-color just don’t get it?

Graphically Angry

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1 comment:

  • Pierce Knolls posted at 7:58 am on Tue, May 13, 2014.

    Mister Pierce Posts: 1678

    I remember regularly reading "One of our 50 is Missing" in which New Mexicans related their experiences with folks who confused New Mexico with Mexico. New Mexicans have always had to work to make sure people knew that New Mexico was a culturally unique place, not just some small offshoot of Mexico. But now Santa Fe's local newspaper is importing a column about what it's like to be a Mexican in California, as if that's somehow relevant to the New Mexican experience. I don't get it.


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Today’s New Mexican, July 25, 2014

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