Performance group unveils ‘forward-moving and fresh’ new name
Sandra Noe, marketing manager for Performance Santa Fe, sets up a banner at the Lensic Performing Arts Center on Friday. The banners display a new name for the organization, known for decades as the Santa Fe Concert Association. Luis Sánchez Saturno/The New Mexican
Posted: Friday, April 25, 2014 7:00 pm
Updated: 12:18 am, Sat Apr 26, 2014.
The 77-year-old Santa Fe Concert Association this week adopted a new, modern logo and a new name: Performance Santa Fe.
Board President Donna Hankinson said the rebranding was the culmination of a “very thorough and thoughtful” process that began more than a year ago.
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Friday, April 25, 2014 7:00 pm.
Updated: 12:18 am.