Santa Fe could see a surge in hotel room rentals and restaurant customers next week, as some 300 journalists are expected in town to take part in an array of media-related events tied to Disney’s upcoming release of The Lone Ranger, starring Johnny Depp and Armie Hammer.
The city has licensed its Buckman Track ATV/MX Park to a group representing Kawasaki Motor Corp. — which just announced a publicity tie-in with Disney to promote both the film and Kawasaki off-road motorcycles, four-wheel vehicles and street motorcycles — for the week starting Monday. Kawasaki will use professional drivers to take members of the media and invited guests on side-by-side rides on the track.
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