Armand Ortega, the ascending patriarch of the family that dominates much of the tourist trade on the southwest corner of the Plaza, tells of the time the Ortegas abandoned Santa Fe, figuring there was just no more business to be had.
But that was nearly 150-years ago, and the Ortega family eventually returned and have done quite well since, to say the least. It would be difficult not to walk into one of the family-owned shops on that corner — the high-end Ortega’s Indian jewelry store, the former Ore House restaurant (now the Thunderbird) atop the jewelry store, the adjoining Mimosa’s clothing shop and, across San Francisco Street, the Yippee Yi Yo souvenir store.
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