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Online MarCom: How the Web, mobile and social media are changing the face of business in the City Different

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Posted: Saturday, May 25, 2013 7:00 am

Marketing and communications strategies, also known as marcom, have long centered on news releases, print advertising, direct mail and newsletters sent with postage stamps.

But today, businesses and nonprofits are embracing every piece of new technology available to help advance their profits and their missions, using email blasts, websites, mobile sites, Facebook pages and posts, and Twitter feeds — and keeping up with consumer reviews posted online.

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