Planning in business isn’t just a matter of deciding how to assign capital and resources to create a profitable venture. Equally essential is developing a distance vision.
The most effective business leaders are planners and visionaries with creative, dynamic and specific ideas about where they want their company to be three years or five years from now. Their focus is “macro” and “micro” — they zoom in and out, from the specific to the general and back again, absorbing information about their own company and the larger environment of the industry and the economy in which the company operates.
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