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Indian Market mixes it up

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Posted: Wednesday, August 7, 2013 5:29 pm | Updated: 10:45 am, Wed Jan 15, 2014.

The 21st-century challenge for the 92-year-old Santa Fe Indian Market is finding ways to keep traditional art forms alive while reaching out to the next generation of marketgoers. John Torres Nez, the Southwestern Association for Indian Arts’ new chief operating officer, is taking a multipronged approach toward finding that balance. 

Torres Nez (Diné) is not new to SWAIA. During two years’ service as artist services coordinator and another two as deputy director, he promoted several market innovations that are proving successful. Initiatives such as a separate classification for basketry, inaugurated in 2010, and the 2012 introduction of a Traditional Pueblo Pottery Award address a growing concern about threats to traditional Native arts. 

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Today’s New Mexican, July 26, 2014

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