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Alternative Gift Market: Taps into true spirit of season

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Posted: Monday, November 25, 2013 7:00 am | Updated: 2:25 pm, Fri Nov 29, 2013.

If you ask Santa Fe author James McGrath Morris, there’s room by the menorah or under the Christmas tree for a book, a tie or a game. There’s also room, he believes, for “a nonmaterial gift that enhances the recipient’s life as much as the present in the box.”

The fourth Alternative Gift Market is set this year for Dec. 6-15 in DeVargas Center. Morris and his wife, Patty, started the market in 2009 to make shopping for a life-changing gift as easy as buying woolen mittens. They started the market with two lofty goals: to raise money for non-profits providing human services and to change the notion of gift giving in a wealthy society. During the market’s first year, the couple sold gifts from Alternative Gifts International at the Santa Fe Convention Center. Alternative Gifts International collects donations for international causes by giving shoppers the chance to designate charitable gifts to international agencies in the name of relatives, friends and associates.

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