Bashtag: NYPD Twitter campaign backfires
In this May 1, 2012, file photo, a police lieutenant swings his baton at Occupy Wall Street activists in New York. This photo is among the many put on Twitter in response to a New York Police Department request for Twitter users to share pictures of themselves posing with police officers. The NYPD sent a tweet on Tuesday, April 22, 2014, saying it might feature the photographs on its Facebook page. The responses soon turned ugly when Occupy Wall Street tweeted a photograph of cops battling protesters with the caption “changing hearts and minds one baton at a time.” Similar photos of harsh treatment by the New York City police followed. Mary Altaffer/The Associated Press
Posted: Wednesday, April 23, 2014 2:11 pm
NEW YORK — To put it in social media terms, the New York Police Department got trolled.
The nation’s largest police department learned the hard way that there are legions online devoted to short-circuiting even the best-intentioned public relations campaign — in this case, the NYPD’s Twitter invitation to people to post feel-good photos of themselves posing with New York’s Finest.
Wednesday, April 23, 2014 2:11 pm.