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Apple pitch to programmers shows rising threat from Google

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Posted: Wednesday, June 4, 2014 9:46 am

SAN FRANCISCO — Apple’s pitch to developers at its annual conference Monday shows how Chief Executive Officer Tim Cook is ramping up efforts to keep programmers from switching loyalties to Google and others.

With Google trying to lure coders and designers to create more for its Android mobile software, Apple used its event to introduce new features to keep them in the fold. The iPhone maker showed improved methods for customers to find apps to download, a new programming language to create apps more quickly, and tools so the programs can work seamlessly together.

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