A self-described radical, Michael Coca grew up in Los Alamos and became an anti-nuclear activist when he was 12. He was the first person in his family to earn a college degree — a Master of Business Administration — and he worked as an insurance salesman until 1975. And then, on a vacation in Mexico, he had an epiphany that led him on a path to sustainability.
“I was with a couple of friends on an island, the Isle de la Piedra, just off the coast of Mazatlán. We walked on the beach and talked about the state of the world and the need to become more self-sufficient. I remember the sun disappearing into the sea, and I had this flash that I needed to change my life because my current path didn’t engage my heart and soul,” Coca said.
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