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Paying it forward

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Posted: Sunday, June 1, 2014 6:00 am

Today, online social networks are the way people communicate socially. Facebook is the leader with over 1.4 billion members worldwide. The company’s statistical data reports the average amount of time a person spends on Facebook is 15 hours and 33 minutes per month. Is this you? Since networking is essential for personal growth and business success, our staggering use of social media to communicate has changed how we connect, establish trusting relationships, and build businesses. Do you ever wonder about the benefits you receive from vaguely knowing, liking and following people in your online social network? If so, you might consider the difference between marketing and paying it forward.

Yesterday, I received a call from a stranger who wanted to sell his home. Someone in my social group online told him he needed to talk to me and practiced networking by paying it forward. He knew networking is about what you can do for someone else. This is often what happens when we are engaged in a conversation. The same is true for social networking.

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