Thrifty Nickel


Our most diverse product with the widest readership demographic. This Total Market Coverage Product serves the greater Northern New Mexico area and provides an audience that's not diverted by content and that's not afraid to spend. Competitive and affordable advertising rates provide substantial return on investment. Sure to drive traffic and revenue for your business.


  • Thursday circulation: 17,000.
  • Distribution: Santa Fe, Española, Cerrillos, Madrid, Cochiti, Taos, Rancho de Taos, Las Vegas, Ratón, Springer, Questa, Ribera, Mora, Red River, Eagle's Nest, Angel Fire, Pojoaque, Velarde, Hernández, Tierra Amarilla, Dixon, Ojo Caliente, Peñasco, Wagon Mound, Pecos, Abiquiu, Alcalde, Arroyo Hondo, Los Álamos, White Rock, Santo Domingo, Romeroville.
  • Publishes Weekly: Thursdays
  • Space reserve & ad copy deadline: Mondays, 4:30pm

Download Rates

Thrifty Nickel Rates

Ad Size Open Rate 6x 13x 26x 39x 52x Add Color
Full Page: 5x16 $620 $515 $465 $420 $375 $340 $130
Dominator: 3x16 $385 $310 $280 $250 $225 $210 $80
Half Page: 5x8 $350 $275 $250 $230 $200 $180 $70
Quarter Page: 2x8 $180 $145 $130 $115 $105 $95 $35
Eighth Page: 2x5 $90 $75 $70 $60 $55 $50 $20

Thrifty Nickel Line Rates

*10 Word Minimum
1 Week - $10 base -
.30 each additional word
4 Week - $30 base -
.90 each additional word

Make Your Ad Stand Out

Add a border for $1.50
Color Background for $5.00
Photo - $5

Combo Ad

Run your line ad in the New Mexican AND the Thrifty Nickel and get 20% off the Thrifty Nickel!

Service Directory

*20 Word Minimum
8 Weeks - $36
Each additional word - .30¢
Pick up from the New Mexican -
only $18!

Single Sheet Flyers

1 x run –Open rate of $36/m @ 18,000 for full run
Zone- add $10/m minimum 5,000
6 x commitment- rate is $25/m.
No Zone rate with a signed contract.
Price point to sell is $450