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ROP Daily Advertising Rates

Please add tax to all rates. NM Sales tax is currently 8.1875%

ROP Open Rate
  Mon-Thurs Fri/Sat Sunday
  $30.65 $32.30 $32.65
ROP Contract Net Rate
Dollar Volume per year Mon-Thurs Fri/Sat Sunday
$2500 $26.55 $28.20 $28.85
$5000 $25.35 $26.75 $27.30
$7500 $22.65 $23.60 $24.40
$10,000 $22.40 $23.25 $24.00
$15,000 $21.95 $23.15 $23.90
$20,000 $21.75 $22.85 $23.65
$30,000 $21.30 $22.75 $23.40
$45,000 $21.20 $22.55 $23.25
$60,000 $21.00 $22.35 $23.05
$75,000 $20.90 $21.85 $22.65
$100,000 $20.00 $21.25 $22.00
$150,000 $19.75 $21.15 $21.85
$200,000 $18.65 $20.00 $20.70
$250,000 $18.30 $19.75 $20.40
$350,000 $18.15 $19.50 $20.15
$500,000 $17.85 $19.15 $19.90
Organization Net Rates
Per Column Inch Any Day
Non-Profit $22.50 (NO DISCOUNTS)*
Political (See Political Rate Card)
*Gross Receipts Taxes Apply. See Pricing/Tax
Guaranteed Position Charge

Guaranteed position is offered at a 25% premium based on availability.
Check with your Account Executive for details.


Local display advertising rates are non-commissionable. Retail display advertising rates apply to most firms, individuals, and associations selling goods/services in the state of NM. Retail rates do not apply to other rate classifications that the Publisher has or will establish (e.g., National, Classified or Category rates). The Publisher determines rate classifications. Tax is not included on the rates stated within the rate card. Any federal, state or local taxes imposed on the printing of advertising material or on the sale of advertising space in this Newspaper shall be assumed and paid by the Advertiser. Advertising is a service and is taxable to all Advertisers, including non-profit organizations. A Type 5 Resale certificate is required of advertising Agencies to be exempt from New Mexico state gross receipts tax.

Color Rates

It's affordable to run your ad in color, which gets you 50% more readership of your message! All color rates are in addition to black and white space cost; color is subject to availability. Color on ROP open rate advertising is commissionable. Contract color advertising is net.

Note: Pick up discounts do not apply to color (except for full page ads).
Ad Size Retail Display (Per Column Inch)
1" - 4" $25 (flat fee)
4.25" to 30" $5.40
30.25" to 66" $5.15
66.25" to 126" $4.80
Discount Programs
Only one discount or commission applicable per insertion. Percentage discounts do not apply to color rates. Discounts do not apply to non-profit rates.

PASATIEMPO Pick up your Pasatiempo ad, run it again within 6 days (before or after) and receive a 25% discount off the ROP rate. No ad copy changes.

PICK-UP DISCOUNTS (WITHIN 6 DAYS) Ads picked up (no copy changes) to run again within 6 days receive a 20% discount. Additional discounts not valid with this offer. Minimum ad size ten inches. First run, full price.

Recent Posts Visit The Blog

  • thumb
    New Mexican gets General Excellence Award
    at NMPAs

    The New Mexican and its staff members took a number of top prizes Saturday at the 2011-12 Better Newspaper Contest of the New Mexico Press Association and New Mexico Associated Press Managing Editors. While the newspaper's reporters, photographers and advertising personnel earned honors for individual achievements, the newspaper also received the prestigious General Excellence Award in its division.

General Advertising Policy | ┬ęThe Santa Fe New Mexican and Town News
Opinions expressed by readers do not necessarily reflect the views of the management and staff of The Santa Fe New Mexican.