Pre-Printed Inserts


General Provisions

Pre-printed distributions are available by city, regional or full circulation, and Thrifty Nickel. Pre-prints should measure not more than 12 inches wide by 11 inches deep, or be quarter-folded to meet inserting specifications. Single sheets should be printed on 60 lb. paper or heavier. Total charges are based on current circulation requirements. Call to confirm those requirements. Dock hours for pre-print delivery are Monday-Friday 8 am-4 pm. Deliver to One New Mexican Plaza, Santa Fe, New Mexico. One hundred percent (100%) of pre-print dollar charges for either part or full coverage in The New Mexican and Thrifty Nickel will be credited to dollar volume contract fulfillment. All rates apply to single advertisers or more than one advertiser if they have the same ownership.



Deadline

Seven days prior. A late fee of $100 will be charged. All rates listed are cost per thousand copies distributed.

Zoning Premiums

Preprints less than full circulation will be charged a $2 CPM premium. Zoned preprints for a quantity of less than 16,000 will be charged a zoning premium of $10 CPM.

Pre-Printed Insert Rates

Frequency Contracts Up to 4-Std
8-Tab
6-8 Std
12-16 Tab
10-12 Std
20-24 Tab
14-16 Std
28-32 Tab
18-20 Std
36-40 Tab
22-24 Std
44-48 Tab
26-28 Std
52-56 Tab
30-32 Std
60-64 Tab
Open Rate $72 $78 $84 $92 $95 $98 $101 $104 A
6x per year $68 $71 $73 $76 $79 $82 $85 $89 A
12x per year $66 $68 $71 $74 $77 $80 $83 $87 B
20x per year $64 $66 $69 $71 $74 $77 $80 $83 B
28x per year
$62 $64 $67 $69 $72 $75 $78 $81 B
36x per year $60 $61 $64 $66 $69 $72 $75 $78 C
44x per year $52 $54 $56 $58 $61 $64 $67 $70 C
52x per year $49 $52 $55 $57 $60 $63 $66 $69 C
60x per year $46 $48 $50 $53 $56 $59 $62 $65 C
75x per year $44 $46 $48 $50 $54 $57 $60 $63 D
100x per year $42 $44 $46 $48 $52 $55 $58 $61 D
125x per year $39 $41 $43 $45 $48 $52 $55 $58 D
150x per year $37 $39 $41 $43 $46 $49 $53 $56 D
175x per year $35 $37 $39 $41 $44 $47 $50 $54 D

*For preprints larger than 48 std/96 tab, please call for price quote.