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Pasatiempo


Pasatiempo–the premier Arts & Entertainment magazine of Northern New Mexico–brings you the best in arts, entertainment and culture every week. From gallery openings to our highly anticipated Opera Issue, Pasatiempo delivers everything you need to know about what's going on in the Santa Fe area and Northern New Mexico.


  • Friday circulation: 25,282 Tabloid, Stitch & Trim
  • Publishes: Every Friday
  • Space reserve & ad copy deadline: Mondays, 5pm

Download Rates

Pasatiempo Rates

All ads in Pasatiempo are modular sizes only and will be charged at the rates listed below, based on frequency commitment within a contract year. Pasatiempo dollars are credited towards dollar volume contract fulfillment.

Frequency Contracts

Ad Size Open Rate 6x 13x 26x 39x 52x Add Color
Double Truck
20 x 11.5
$5030 $4320 $3765 $3150 $2955 $2675 $905
Full Page
9.75 x 11.5
$2235 $1920 $1675 $1400 $1315 $1190 $445
Half Page Vertical
4.75 x 11.5
$1185 $970 $850 $715 $685 $645 $235
Half Page Horizontal
9.75 x 5.625
$1185 $970 $850 $715 $685 $645 $235
Quarter Page
4.75 x 5.625
$610 $510 $440 $365 $350 $325 $135
Eighth Page
4.75 x 2.688
$345 $260 $230 $195 $185 $165 $75

Guaranteed Position Charge

Guaranteed position is offered at 25% premium based on availability.
Check with your Account Executive for details.

Association Rate

25% off open rate. Check with your Account Executive for details.

 

Pasatiempo Sizes

Equivalent Pick up Sizes

Pick up your Pasatiempo ad, run it again in ROP within 6 days (before or after) and receive a 30% discount off the ROP rate. No ad copy changes.

Pick Up Ad Sizes
Ad Size Equivalent ROP Pick up Size Columns
(col. x h")
Full Page 5 x 11.5
Half Page Vertical 3 x 11.5
Half Page Horizontal 5 x 6
Quarter Page 3 x 6
Eighth Page 3 x 3