The best audience in New Mexico?
The Santa Fe New Mexican's got it.
Reach. Response. Results.

National Advertising Rates

Please add tax to all rates. NM Sales tax is currently 8.1875%

Black & White ROP
GROSS OPEN RATE Mon–Thurs $45, Thanksgiving & Fri/Sat/Sun $47
Contract Rate Mon-Thurs Thanksgiving & Fri/Sat/Sun
$10,000 $43.75 $45.75
$20,000 $41.45 $43.35
$35,000 $39.15 $41.00
$55,000 $36.85 $38.55
$80,000 $34.55 $36.15
Please add tax to all rates. NM Sales tax is currently 8.1875%.
Color Rates
Low prices on color! It's affordable to run your ad in color, which gets you 50% more readership of your message! All color rates are in addition to black and white space cost; color is subject to availability. Color on ROP open rate advertising is commissionable. Contract color advertising is net.
Ad Size Daily Display (per column inch)
4" to 9" $8.55
10" to 30" $6.95
31" to 66" $6.75
67" to 126" $6.45
Note: Color ads may be grouped on a single page. Pick-up discounts do not apply to color rates.
Minimum charge - $32.00
Pre Prints*
Sizes Open Rate CPM 6x 12x
Up to 4 Std/8 Tab $87.55 $82.40 $78.25
6-8 Std/12-16 Tab $94.75 $85.50 $81.35
10-12 Std/20-24 Tab $97.85 $88.60 $83.45
14-16 Std/28-32 Tab $101.00 $91.65 $85.50
Cards to 8.5" x 11" $58.70 $46.35 $41.20
Folded-Card $71.05 $57.70 $53.55
Mini-Catalog/Magazine $105.05 $92.70 $87.55
Post-It Note** $89.60
Comics Spadea $71.05
Comics Gatefold $52.55
Single Sheet $54.60
*$2 CPM premium for pre-prints less than full circulation.
**25K minimum: printed by The Santa Fe New Mexican.
Product Samples
Contract Rate Cost per CPM
Pre-printed Polybag $83.45 CPM
Sample in Polybag $114.30 CPM
All product samples subject to approval by Publisher.
National Rate Discounts

Ads picked up to run again within a six day cycle (Monday through Saturday with no copy change) will receive a 20% discount. Minimum ad size: 15 column-inches.

Recent Posts Visit The Blog

  • thumb
    New Mexican gets General Excellence Award
    at NMPAs

    The New Mexican and its staff members took a number of top prizes Saturday at the 2011-12 Better Newspaper Contest of the New Mexico Press Association and New Mexico Associated Press Managing Editors. While the newspaper's reporters, photographers and advertising personnel earned honors for individual achievements, the newspaper also received the prestigious General Excellence Award in its division.

General Advertising Policy | ©The Santa Fe New Mexican and Town News
Opinions expressed by readers do not necessarily reflect the views of the management and staff of The Santa Fe New Mexican.