2011 ROP/DAILY Advertising Rates
2012 ROP DAILY ADVERTISING RATES
ROP OPEN RATE
Mon-Thurs
 Fri/Sat
 Sunday
$29.75 $31.35 $31.70
ROP CONTRACT NET RATE
Dollar Volume
per year
$2500 $25.80 $27.40 $28.00
$5000 $24.60 $25.95 $26.50
$7500 $22.00 $22.90 $23.70
$10,000 $21.75 $22.55 $23.30
$15,000 $21.30 $22.45 $23.20
$20,000 $21.10 $22.20 $22.95
$30,000 $20.70 $22.10 $22.70
$45,000 $20.60 $21.90 $22.55
$60,000 $20.40 $21.70 $22.40
$75,000 $20.30 $21.20 $22.00
$100,000 $19.45 $20.65 $21.35
$150,000 $19.20 $20.55 $21.20
$200,000 $18.10 $19.45 $20.10
$250,000 $17.80 $19.15 $19.80
$350,000 $17.60 $18.90 $19.55
$500,000 $17.30 $18.60 $19.30
ORGANIZATION NET RATES
Per Column Inch
 Any Day
Non-Profit $21.45 (NO DISCOUNTS) 
*Gross Receipts Taxes apply. See Pricing/Tax
Political (See Political
Rate Card)
GUARANTEED POSITION CHARGE
Guaranteed position is offered at a 25% premium based on availability. Check with your Account Executive for details.

PRICING/TAX – Local display advertising rates are non-commissionable. Retail display advertising rates apply to most firms, individuals, and associations selling goods/services in the state of NM. Retail rates do not apply to other rate classifications that the Publisher has or will establish (e.g., National, Classified or Category rates). The Publisher determines rate classifications. Tax is not included on the rates stated within the rate card. Any federal, state or local taxes imposed on the printing of advertising material or on the sale of advertising space in this Newspaper shall be assumed and paid by the Advertiser. Advertising is a service and is taxable to all Advertisers, including non-profit organizations. A Type 5 Resale certificate is required of advertising Agencies to be exempt from New Mexico state gross receipts tax.

Print These Rates
COLOR RATES
It’s affordable to run your ad in color, which gets you 50% more readership of your message! All color rates are in addition to black and white space cost; color is subject to availability. Color on ROP open rate advertising is commissionable. Contract color advertising is net.

 Note: Pick up discounts do not apply to color (except for full page ads).
Ad Size
 Retail Display
(per column inch)
1" - 4"
 $25 (flat fee)
4.25" to 30"
 $5.25
30.25" to 66" $5.00
66.25" to 126"
 $4.65

2012 DISCOUNT PROGRAMS
ROP/DAILY DISCOUNT PROGRAMS
Only one discount or commission applicable per insertion. Percentage discounts do not apply to color rates. Discounts do not apply to non-profit rates.

TOTAL MARKET BLITZ Run any three days within a week and earn 30% off each day. No ad copy changes. (No Pasatiempo ads.)

PASATIEMPO Pick up your Pasatiempo ad, run it again within 6 days (before or after) and receive a 30% discount off the ROP rate. No ad copy changes.

FULL PAGE ANNIVERSARY/GRAND OPENING DISCOUNT
 A 40% discount will be given to a full ROP page and a 50% discount will be given to an ROP double truck. A double truck or two full pages in Pasatiempo qualifies for a 40% discount. Discount also applies to color. Full page ROP measured at 126 inches. Double truck measured at 273 inches. Use limited to four times within 30 days of Anniversary or Grand Opening and applies only once a year.

PICK-UP DISCOUNTS (WITHIN 6 DAYS) Ads picked up (no copy changes) to run again within 6 days receive a 35% discount. Additional discounts not valid with this offer. Minimum ad size ten inches. First run, full price.

7-DAY DISCOUNT Ad must run seven consecutive days in The New Mexican. No size restriction. No copy changes. First three days full price; next four days 50% discount.