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2012 POLITICAL AD RATES
  DISPLAY RATES Rates represent full color, modular size ads.

  Ad Size

  Open

5X

7X

10X

5% discount
on rate
as shown

10% discount
on rate
as shown
15% discount
on rate
as shown

  Double Truck

  $5187.00

  Full Page

  $3011.00

  JR Page

  $1864.00

  1/2 Page

  $1506.00

  1/4 Page

  $752.00

  1/8 Page

  $358.00

Display ad frequency packages: all ads must run in the same two week period. Frequency program allows for one art change during the two week period.

  ADDITIONAL VEHICLES

  Product

  Conditions

  Rates

Front Pg. Sticky Notes / 25k-28k

Subject to availability

1x rate = $62 CPM 25k min.
2x rate = $50 CPM 25k min.
3x rate = $45 CPM 25k min.

 PRE-PRINTED INSERTS

  Tabloid Pages

  Standard Pages

  LJW CPM

 

  Full Coverage

  Billed Qty.

  Required Qty.

  Single Sheet

 

  $70

  Daily

  25,000

  25,000

4

2

  $70

  Sunday

  25,000

  25,500

8

4

  $70

  Friday

  28,000

  28,000

Zoned rates (quantities less than 10,000 pieces add $10.00 per thousand. Minimum Quantity: 5,000.

 AD SIZES

  SIZE

  MEASUREMENTS

Double-Truck

24.125" x 21"

Full Page

11.625" x 21"

Junior Page

9.667" x 15"

Half Page Horiz.

11.625" x 10.5"

Half Page Vert.

5.75" x 21"

Quarter Page Horizontial

11.625" x 5.25"

Quarter Page Vertical

5.75" x 10.5"

1/8 Page

5.75" x 5.25"

Data for these reports is gathered from the most recent annual audits from the Audit Bureau of Circulations. SFNM December 2009, ABQJ December 2010. Data reflects the Santa Fe ZIP codes
of 87501, 87505, 87506, 87507 and 87508.