Pasatiempo Advertising Rates

Print These Rates
2011 COMMERCIAL ADVERTISING RATES
PASATIEMPO
All ads in Pasatiempo are modular sizes only and will be charged at the rates listed below, based on frequency commitment within a contract year. Pasatiempo dollars are credited towards dollar volume contract fulfillment.


FREQUENCY CONTRACTS
PASATIEMPO Open Rate
 6 Times
 13 Times 26 Times 39 Times
 52 Times
Double Truck
20 x 11.5
 $4883 $4196 $3656 $3056 $2871 $2596
Full Page
9.75 x 11.5
 $2170 $1864 $1626 $1357 $1277 $1154
Half Horizontal
9.75 x 5.625
 $1151 $943 $827 $694 $667 $627
Half Vertical
4.75 x 11.5
 $1151 $943 $827 $694 $667 $627
Quarter
4.75 x 5.625
 $590 $492 $428 $354 $338 $315
Eighth
4.75 x 2.688 		$332 $253 $225 $190 $178 $162
GUARANTEED POSITION CHARGE
Guaranteed position is offered at 25% premium based on availability.
Check with your Account Executive for details.

ASSOCIATION RATE
25% off open rate.
Check with your Account Executive for details. 
 
PICK UP DISCOUNT
Pick up your Pasatiempo ad, run it again in ROP within 6 days (before or after) and receive a 30% discount off the ROP rate. No ad copy changes.
Size Equivalent ROP
Pick up Size
Columns (w" x h")
 Pasatiempo
Glossy Cover Dates
Full Page
 5 x 11.5
  • May 25
  • June 15
  • July 13
  • July 27
  • August 3
  • August 10
  • August 17
  • November 16 
Half Horizontal
 5 x 6
Half Vertical
 3 x 11.5
Quarter Page
 3 x 6
Eighth Page
 3 x 3

Add Color for Only....
Double Truck
 $880
Full Page
 $430
Half Horizontal
 $227
Half Vertical
 $227
Quarter Page
 $131
Eighth Page
 $74