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2012 NATIONAL DISPLAY AD RATES
BLACK & WHITE ROP
GROSS OPEN RATE Mon–Thurs $43, Thanksgiving & Fri/Sat/Sun $45

Mon-Thurs Thanksgiving & Fri/Sat/Sun
$10,000 $42.50 $44.45
$20,000 $40.25 $42.10
$35,000 $38.00 $39.80
$55,000 $35.80 $37.45
$80,000 $33.55 $35.10

Please add tax to all rates. NM Sales tax is currently 8.0625%.
COLOR RATES
Low prices on color! It's affordable to run your ad in color, which gets you 50% more readership of your message! All color rates are in addition to black and white space cost; color is subject to availability. Color on ROP open rate advertising is commissionable. Contract color advertising is net.
Note: Color ads may be grouped on a single page.
Pick-up discounts do not apply to color rates.
Ad Size Daily Display (per column inch)
4" to 9" $8.30
10" to 30" $6.75
31" to 66" $6.55
67" to 126" $6.25
Minimum charge - $32.00

Print These Rates
PRE-PRINTS Open
Rate
CPM
 6x 12x
Up to 4 Std/8 Tab $85 $80 $76
6-8 Std/12-16 Tab $92 $83 $79
10-12 Std/20-24 Tab $95 $86 $81
14-16 Std/28-32 Tab $98 $89 $83
Cards to 8.5" x 11" $57 $45 $40
Folded-Card $69 $56 $52
Mini-catalog/magazine $102 $90 $85
Post-It Note
 (25k minimum: printed by The New Mexican)		 $87
Comics Spadea
 $69
Comics Gatefold
 $51
Single Sheet
 $53

($2 CPM premium for pre-prints ordered less than full circulation.)­

DISCOUNTS
Ads picked up to run again within a six day cycle (Monday through Saturday with no copy change) will receive a 25% discount. Minimum ad size: 15 column-inches.

PRODUCT SAMPLES
Pre-printed Polybag $81 CPM
Sample in Polybag $111 CPM
All product samples subject to approval by Publisher.