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2012 AUTO/REAL ESTATE CLASSIFIED
ADVERTISING RATES
CLASSIFIED OPEN RATE

Mon-Thurs
 Fri/Sat
 Sunday
 Per Word
                    
$20.76 $21.11 $22.59 $2.05
CLASSIFIED CONTRACT RATE
Dollar Volume
per year 		Mon-Thurs
 Fri/Sat
 Sunday
 Per Word
$2,500 $19.48 $19.84 $20.86 95¢
$5,000 $19.13 $19.53 $20.71 60¢
$7,500 $17.54 $17.85 $18.72 50¢
$10,000 $16.60 $16.88 $17.78 50¢
$15,000 $15.66 $15.91 $16.83 50¢
$20,000 $15.40 $15.70 $16.60 45¢
$30,000 $15.05 $15.30 $16.32 40¢
$45,000 $14.75 $15.00 $16.05 35¢
$60,000 $14.40 $14.70 $15.75 35¢
$75,000 $14.08 $14.34 $15.39 35¢
$100,000 $13.77 $14.01 $15.04 35¢
$150,000 $13.26 $13.50 $14.03 30¢
$200,000 $12.78 $13.02 $13.55 30¢
$250,000 $12.27 $12.51 $13.04 30¢
$350,000 $11.71 $11.98 $12.66 25¢
$500,000 $11.02 $11.29 $11.98 25¢
OPEN HOUSE MAP
Contract advertisers receive free listings weekly according to their weekly ROP commitment. Open House listings must be submitted by the advertiser on www.santafenewmexican.com

FULL PAGE WEEKLY - 10 Free Listings
HALF PAGE WEEKLY - 5 Free Listings
LESS THAN HALF PAGE WEEKLY - 1 Free Listing

Additional Listings are $35 each
Non-contract advertisers Open House listings are $109 each

2011 AUTO/REAL ESTATE DISCOUNT PROGRAMS
Only one discount or commission applicable per insertion, not both. Percentage discounts do not apply to color rates except on full pages.
• Ads published three out of five days will receive 30% discount off the total cost.
• Ads picked up (no copy change) to run again within 6 days receive a 25% discount. Minimum ad size 15 inches. 
  First run, full price.
• Full page ads running three out of five days will receive 35% discount.
• Full page ads running every week for one year receive a 35% discount; discount also applies to color.

NEW ADVERTISER BUSINESS BUILDER (Classifieds) This four-week program may be used only twice, thereafter regular contract rates will apply. Your weekly advertising program for four consecutive weeks will include three daily advertising insertions in The New Mexican and one insertion in The Green Line at the following rates:
4 ads - 2 column-inches each for $105 per week
4 ads - 4 column-inches each for $128 per week
4 ads - 6 column-inches each for $171 per week

7-DAY DISCOUNT Ad must run seven consecutive days in The New Mexican. No size restriction. No copy changes. First three days full price; next four days 50% discount.

WEEKEND PICK-UP Any display ad running Saturday or Sunday and picked up on Monday and/or Tuesday earns a 50% discount on Monday and/or Tuesday.

FULL PAGE ANNIVERSARY/GRAND OPENING DISCOUNT A 40% discount will be given to a full page and a 50% discount will be given to a double truck. Discount also applies to color. Full page measured at 189 inches. Double truck measured at 399 inches. Use limited to four times within 30 days of Anniversary or Grand Opening, and applies only once a year.


REAL ESTATE & RENTAL
These rates apply to non-contract advertisers and are for consecutive insertions. All ads are subject to a $6 www fee.



OPEN HOUSE - $36
One day in print, One day online
Up to 25 words
Each additional word 35¢ per day

3 DAY PACKAGE - $42.60
3 days in print, 3 days online
1 week in the Thrifty Nickel
Up to 25 words - 3 days
Each additional word 99¢
Sorry, No Adjustment for Early Cancellation

7 DAY PACKAGE - $57.60
7 days in print, 7 days online
1 week in the Thrifty Nickel
Up to 25 words - 7 days
Each additional word $1.78
Sorry, No Adjustment for Early Cancellation

14 DAY PACKAGE - $87.60
14 days in print, 14 days online
1 week in the Thrifty Nickel
Up to 25 words - 14 days
*FREE Bold Heading
Each additional word $3.04

30 DAY PACKAGE - $117.60
30 days in print, 30 days online
1 week in the Thrifty Nickel
Up to 25 words - 30 days
*FREE Bold Heading
Each additional word $5.34

*Pick up discounts are offered after 30 days.

Print These Rates
OPEN RATE
10 word minimum. All ads subject to $6 www listing fee.
*Pickup discounts offered at 40% on ads running 7
  days or more.
Frequency           
1x 2-3x 4-6 x 7-13 x 14 & over 
Rate per word 
$2.05
$1.20 95¢ 65¢ 40¢

AUTO PACKAGES

Offered to private party (non-business) advertisers - 20 words minimum. Minor changes are allowed. Early cancellations are accepted as a courtesy but rate adjustments cannot be made. Includes online.

3 Weeks in The New Mexican - $31.39
1 week in The Thrifty Nickel
Each additional word 49¢

8 Weeks in The New Mexican - $52.39
1 week in The Thrifty Nickel
Each additional word $1.04
NON-PROFIT
15 Word minimum = 80¢ per word
All ads subject to a www listing fee.
COLOR RATES
It’s affordable to run your ad in color, which gets you 50% more readership of your message! All color rates are in addition to black and white space cost; color is subject to availability. Color on ROP open rate advertising is commissionable. Contract color advertising is net.

 Note: Pick up discounts do not apply to color (except for full page ads).
Ad Size
 Retail Display
(per column inch)
1" - 4"
 $25 (flat fee)
4.25" to 30"
 $5.25
30.25" to 66" $5.00
66.25" to 126"
 $4.65