Delay in analog TV shutdown presents challenges
Joelle Tessler | The Associated Press
Posted: Saturday, January 24, 2009
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WASHINGTON — With the clock ticking toward the Feb. 17 deadline for TV broadcasters to shut off their analog signals and go entirely digital, analysts say more than 6.5 million households are not ready. Now Congress appears poised to postpone the transition to June — but a delay could bring its own problems.

To avoid blacking out TV sets in unprepared homes next month, the Obama administration is seeking the delay to give the government more time to fix a subsidy program that has run out of money for coupons that help consumers pay for digital converter boxes for older TVs.

Senate Democrats late Thursday reached a deal with skeptical Republicans on a bill to push the digital transition to June 12 — setting the stage for a vote early next week. The House is likely to move quickly after the Senate acts.

But one big problem with extending the transition, critics warn, is that many TV viewers could be confused. A delay could also be expensive for broadcasters. And it could burden public-safety agencies and wireless companies waiting for the airwaves that will be freed by the shutdown of analog signals.

Government agencies, consumer groups, television broadcasters and other parts of the industry have invested more than $1 billion over the past several years to educate consumers about the shift to digital broadcasting. The message all along has been that analog signals would be shut off Feb. 17.

This aggressive campaign has pushed consumer awareness rates well above 90 percent, according to Megan Pollock, a spokeswoman for the Consumer Electronics Association.

"We have been working for almost three years to educate consumers that this is the day," Pollock said. "How do we re-create that? It will be hard to start over."

It will also be costly — forcing the government and industry to pour more resources into additional public service announcements and outreach efforts.

For many television stations, a delay would also mean the additional expense of continuing to broadcast both an analog and a digital signal for another four months. To address such scenarios, the Senate bill would let TV stations proceed with the analog shutdown early.

TV stations are not the only ones concerned about a delay. The whole reason Congress is requiring broadcasters to go to digital signals is to free up valuable chunks of wireless spectrum for emergency-response networks and commercial wireless services. Both public-safety agencies and the wireless industry are anxious for those airwaves to become available.

Emergency responders need the spectrum for "interoperable" communications networks that will allow police officers, firefighters and emergency medical workers to talk with each other and with counterparts in nearby communities. Typically, such agencies have had their own radio systems and couldn't always communicate with each other.

In the suburbs of Washington, D.C., for instance, Prince George's County, Md., has spent $76 million over the past three years on a new radio system for the police and fire departments, paramedics and municipal public-safety agencies. The county plans to begin six months of testing the system — on frequencies being freed up by the analog shutdown — on Feb. 18.

Wayne McBride, deputy director the county's Office of Homeland Security and Public Safety Communications, said a delay would push back that entire process, which needs to be completed by Oct. 1. After that, leaves fall off the trees, which could throw off the tests of the system's effectiveness — since leaves can interfere with radio signals.

The Senate bill would allow public safety agencies to take over vacated spectrum as it becomes available, but it would not guarantee access to all the promised airwaves until June.

The wireless industry, too, is concerned about the costs of postponing the digital transition. AT&T Inc. and Verizon Communications Inc. — which won licenses to much of the spectrum being freed up — have both said they would support a one-time, limited delay.




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