The inaugural remote broadcast of the new radio show "All Things Real Estate" did not go completely smoothly, but everyone kept their cool. And most of what the program's host and founder, Rey Post, said actually hit the airwaves.

The broadcast for 1260 KTRC-AM was done at a newly built house its developers call the "Emerald Home" because of its sustainability attributes. In fact, it is a pilot project for the new Santa Fe Green Building Code. One of the problems on Sunday, Aug. 23, was that Post, trying to set up the on-air session inside the house up in the Monte Sereno subdivision, couldn't reach his producer back in the Santa Fe studio by cell phone.

As Post took the time to answer questions, I asked him if there was anything improvisational in the show's programming. "Very little," he answered. But in the next 10 minutes, an attitude of flexibility and patience (and perhaps improv) served him well.

"Can you hear me? Can you hear me?" As he struggled to confirm a link with the studio, Kelly Fagan, a technician from KTRC/Hutton Broadcasting, went out the house's front door — where mobile phones work — to call the producer.

"What's happening now?" Post asked as the time came for the airing to commence. "I'm not hearing anything. I guess I'm live on the air right now on 'All Things Real Estate,' so good afternoon and welcome to our show."

Post later said that an engineer who had gone to the studio earlier that day to make some major repairs had left some wires crossed. "I couldn't hear the music cueing me or any of the things I ordinarily hear. I was just feeling my way through," Post said. "Our producer scrambled, ran some PSAs, I guess, before he could get me on. There was a problem at the beginning of the broadcast, but at least three-quarters of the show was fine."

He has done the show, in the studio, every Sunday since June 6. Post, an associate broker with Santa Fe Realty Partners (SFRP), previously worked as a real-estate agent in Washington, D.C. He also gained some experience in that city managing political campaigns and as a participant on panels. "I have had a fair amount of experience at public speaking, but I've never done anything like this," he said of the KTRC show. Post initiated "All Things Real Estate" with the blessings of SFRP qualifying broker Tommy Gardner and managing broker Darlene Streit.

"They were, from the beginning, very enthusiastic about the concept," Post said. "I went to them with the idea that we should try to take advantage of the power of radio, and then I went out and got the sponsors to help underwrite the show. Obviously, from their standpoint, it's a good branding vehicle for the firm, but the way Tommy and I wanted to create it was that it wasn't only about Santa Fe Realty Partners listings but more like a public service, talking about real-estate issues.

"The one piece of feedback that we consistently get from our listeners is that the show, thankfully, from their standpoint, is content-rich and touches on just about every aspect of a real-estate transaction. I typically try to create a storyline, so that someone listening says, 'That's me; I've had that kind of situation.'"

Post starts each show with a 2-minute "State of the Market" interview (usually live) with Mortgage Partners owner Andrew Hoffman. Other regular features are a Legal Topic of the Week" created with the Rubin Katz Law Firm, and "Open House of the Week," during which Post interviews one of his SFRP colleagues about a listing.

Segments with his in-studio guests are woven in among those regular features and occasional, rotating segments like "Distinctive Properties" and another that features insurance tips from HUB International. The show's guests for the Emerald Home broadcast were the project's developers, Faren Dancer and Maxine Swisa. Past guests have included Steve Wells, president of Los Alamos National Bank; Steve Riemann, Santa Fe area manager of Fidelity National Title Insurance; Jeff and Dina Major of Major Development; and other brokers from Santa Fe Realty Partners.

Post said he's working on getting an official with the U.S. Department of Housing & Urban Development to appear as a guest on the show. He also wants to find "an interesting remote location" for the broadcast about once a month. October's is already scheduled: "All Things Real Estate" will be broadcast from the Santa Fe Community Convention Center during the Santa Fe Area Home Builders Association's Green Summit & Expo on Oct. 25.

Down the road a piece, there's a possibility that Post may take the show into other markets, but the "first and foremost goal," he said, is to serve Santa Fe.

"Tommy and I also talked about exploring ways of making the show available to other firms [besides Santa Fe Realty Partners]," he said. "Come the end of the year, when we will evaluate the good and the bad, there may be possible ways to expand the show. I want it to remain fresh and informative."

If you have a question or topic for Rey Post to address on the show, contact him at 989-8900 or rpost@sfrp.com.