Launched in January, Once a Day Marketing is a new daily video blog designed to provide local companies with inspiration and marketing and branding tips.

"Small businesses and entrepreneurs fail for many reasons. One of the leading causes is lack of attention to marketing," said Jim Glover, Once a Day Marketing blogger and founder of The Idea Group of Santa Fe LLC, in an email. "The purpose of my daily video blog is to provide practical branding knowledge and marketing tactics along with the motivation to inspire our local businesses to market every day."

Once a Day Marketing's short video blogs are designed to be informative and fun presentations and can be viewed quickly on smartphones, iPads or laptops. Once a Day Marketing uses recurring weekly themes that enable followers to easily track the practical content.

According to the company, Smart Monday is meant to enhance marketing IQ. Strategic Tuesday gets followers to out-think their competition. Action Wednesday is all about implementing the game plan. Recon Thursday offers tactics to use to enable followers to better understand their business, market and competition. And Digital Friday helps businesses focus their digital media strategies to reach the right mix of customers.

According to Glover, all of Once a Day Marketing's tips are categorized by the "7Ps of Marketing." Using this marketing mix, he says, businesses can seek out tips that will improve their product, pricing, promotion, etc.

An overview video for Once a Day Marketing can be found at www.youtube.com/watch?v=gCsWmokVOGQ)

Once a Day Marketing can be found online at Facebook, YouTube, Blogger and Twitter. The blog can also be accessed at santafe.com.


January's real-estate search results are in, and Santa Fe was the 140th most-searched market in the country, based on data released by Realtor.com.

The median list price for homes in Santa Fe was $399,000, a 2.57 percent increase from January 2011, and a 2.44 percent decrease from December 2011. The national median list price in January 2012 was $185,500, a 3 percent increase compared with the year before.

Active for sale inventory of homes in Santa Fe in January leveled out at 1,517, a 20.47 percent decrease compared with January 2011. National inventory counts for January 2012 were 1,768,663, a 23.20 percent decrease as compared with a year ago.

The median age of inventory in Santa Fe in January was 176 days, a 2.92 percent increase compared with December 2011. Nationally, the median age of inventory was 119 days, a 2.46 percent decrease compared with December.

For more information, visit realtor.com.

Contact Bob Quick at 986-3011 or bobquick@sfnewmexican.com.